Privacy Policy

Last Updated: November 1, 2025

Welcome to Measurement Wizard ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website measurementwizard.com (the "Service").

1. Information We Collect

Measurement Wizard is a static website that provides measurement conversion tools. We are committed to protecting your privacy:

1.1 Automatically Collected Information

When you visit our website, certain information may be automatically collected by third-party services we use:

• Google AdSense: We use Google AdSense to display advertisements. Google may collect information about your visits to this and other websites to provide personalized ads. For more information, please review Google's Privacy Policy at https://policies.google.com/privacy.
• Google Analytics: We use Google Analytics to understand aggregate website usage (e.g., pages visited, device/browser type, approximate location, and time on page). Google Analytics may place first-party cookies to distinguish between visits and remember preferences. Learn how Google uses data at https://policies.google.com/technologies/partner-sites.
• IP Location Lookup (ipapi): We call the ipapi.co API once per visit to estimate your country based on your IP address so we can show the correct local currency symbol in the tip calculator. The request you browser makes to ipapi is processed directly by their service and includes your IP address and standard browser headers. See ipapi's Privacy Policy for details.
• Browser Information: Your browser automatically provides information such as your IP address, browser type, device type, and referring pages.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our Service and store certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier.

1.2 Information You Provide

Measurement Wizard does not require you to create an account or provide personal information to use our Service. All conversion inputs and calculations are performed locally in your browser and are not transmitted to our servers. We do not collect, store, or transmit any of your measurement data or calculations.

2. How We Use Your Information

We use the automatically collected information to:

• Provide and maintain our Service
• Display relevant advertisements through Google AdSense
• Analyze website usage and improve user experience
• Ensure the security and proper functioning of our Service

3. Third-Party Services

3.1 Google AdSense

We use Google AdSense to display advertisements on our website. Google uses cookies and similar technologies to:

• Serve personalized ads based on your interests
• Measure the effectiveness of advertisements
• Prevent fraud and abuse

You can opt out of personalized advertising by visiting Google's Ad Settings.

3.2 Google Analytics

We rely on Google Analytics to gather aggregated, anonymized statistics about how visitors use Measurement Wizard. Google Analytics collects information such as which pages were viewed, how long visitors stayed on a page, general geographic region, and the type of device or browser used. We use these insights to prioritize features and improve performance.

Google Analytics does not provide us with personally identifiable information. You can opt out by installing the Google Analytics Opt-out Browser Add-on or by using privacy settings and tracking blockers in your browser.

3.3 IP Location Service (ipapi)

To improve the user experience in our currency-sensitive calculators, we use the ipapi.co geolocation service. When a calculator needs to display your local currency symbol, your browser makes a direct HTTPS request to https://ipapi.co/json/. That service receives your IP address and standard HTTP metadata (user-agent, language, etc.) and returns a JSON response indicating your approximate country and suggested currency.

We do not store or log the response from ipapi; it is used only in your browser session to show the appropriate currency symbol. For more information about how ipapi handles data, please review their Privacy Policy.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service. The types of cookies we use include:

• Essential Cookies: These cookies are necessary for the website to function properly.
• Analytics Cookies: These cookies help us understand how visitors interact with our website.
• Advertising Cookies: These cookies are used to deliver relevant advertisements to you.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. To specifically control Google Analytics, you may install the Google Analytics Opt-out Browser Add-on or disable analytics cookies in your browser.

5. Data Security

We implement appropriate security measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Importantly, since all calculations are performed locally in your browser, your measurement data never leaves your device. We have no access to your conversion calculations, values, or any measurement information you enter into the converter.

6. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

7. Your Rights and Choices

You have certain rights regarding your personal information:

• You can disable cookies through your browser settings
• You can opt out of personalized ads through Google's Ad Settings
• You can opt out of Google Analytics tracking through the Google Analytics Opt-out browser add-on or tracker-blocking extensions
• You can use browser extensions to block ads and tracking
• Since we don't collect personal data, there is no personal data to request deletion of

8. Do Not Track Signals

Our Service does not respond to "Do Not Track" signals from your browser. However, you can configure your browser settings to opt out of certain tracking.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us through the contact information provided on our website.

11. Compliance with Laws

We may disclose your information where required to do so by law or in response to valid requests by public authorities.